Robert Fabricant published a very compelling article about amazon's new Kindle reading device in Fast Company magazine (May 5). Robert is VP for creative at Frog. He is in the same business as we are at NOSE.
Robert writes about how the values of a brand are being reflected in a hardware device. But the same ideas also apply for software.
«So how is the brand story being told? Through behavior. What stands out are the choices Amazon made around interaction. Like the Flip camcorder, Amazon has focused on simplification. And this requires a strong set of beliefs and insights about what consumers want (or should want) out of a product experience. These beliefs are the only compass for making real trade offs for filtering the glut of features and functions that technology makes possible.»
We at NOSE share these ideas. We support our clients in not getting lost in an overwhelming set of features. We encourage them to focus on an outstanding user experience.
Robert writes about how the values of a brand are being reflected in a hardware device. But the same ideas also apply for software.
«So how is the brand story being told? Through behavior. What stands out are the choices Amazon made around interaction. Like the Flip camcorder, Amazon has focused on simplification. And this requires a strong set of beliefs and insights about what consumers want (or should want) out of a product experience. These beliefs are the only compass for making real trade offs for filtering the glut of features and functions that technology makes possible.»
We at NOSE share these ideas. We support our clients in not getting lost in an overwhelming set of features. We encourage them to focus on an outstanding user experience.
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